Thou shalt not spam.
Thou shalt always obtain permission before sending marketing emails.
Thou shalt segment thy email list and send relevant messages.
Thou shalt write compelling subject lines and email content.
Thou shalt track and analyze email campaign performance.
Thou shalt not use deceptive tactics, such as misleading subject lines.
Thou shalt respect subscribers' privacy and allow them to easily unsubscribe.
Thou shalt keep thy emails list clean and up-to date.
Thou shalt monitor thy email sender reputation regularly.
Thou shalt authenticate thy emails
Thou shalt keep thy email frequency in check to avoid inbox fatigue.
Thou shalt continue to learn and evolve thy email marketing strategy.